The Tags application is a revenue-generating application that provides additional value to the media content stored in the Mediabank. Tags provide the ability to pinpoint the “extraordinary” events in an asset and store them in a structured way. This forms the fundaments to extract and distribute content. The “extraordinary” events could be a goal, penalty, corner, etc. from a football match, a spectacular jump from a downhill competition, or outraging comments from a debate.
The structured metadata that Tags add to the media content opens new opportunities for revenue growth. Publish media clips and statistics to end-users, social media sites, broadcasters, media partners, and so forth.
TAGS is available for Professional and Enterprise customers only.
Start the Logging and generate metadata.
- Start live tagging by selecting an ingest stream, represented by a place holder from Tags Edit (W6).
- Then click the main menu button and locate the Tasks section. Select "Edit Happening setup" to validate the Event's static metadata. In our example, it is the players participating in a soccer match.
- Then select Tags Live (W7) for live Event tagging. The Event tag list is located on the left side with the default Tab already selected. Every asset will hold one “Official” Tag-list but may have others, created by tag representatives or colleagues.
The official tag list is created live by one or several representatives. They are responsible for the content in the official list, and it is protected from modifications by any other tag representative. It could be empty but may contain already tagged events. The Tab to the right of the official list (New/Open+) in the Tagged event list provides the details and metadata collected from the live stream (broadcasted event).
The Tab - New/Open+
Besides the default list (Official), users may create their own additional Tags list. Name the list and fill in an informative description. The next four input drop-down frames are not editable. The metadata is inserted automatically from the live stream.
Icon set. These icon collections will be visible from the main menu and reflect the event that is tagged. The icons are placed there to help identify the event “type” as fast as possible. Select one or several Icon sets by clicking on the event item while holding down the Ctrl key (pc).
All the available lists are listed in the lower end. They are also available from the “Official” tab list in the main menu. To hide the uninteresting list from the main menu Tab list, the user can click on a list “eye” icon to hide it. Click once more to make it visible again. The “Load list” button has the same function. Select the hidden list by clicking it once and then press the “Load list” to make it visible (or loaded into the main menu tab). If the user has admin rights, he/she may select a list and press the “Edit list” button to modify it.
Look at the right side of the main menu. The title module in the top center provides time/date, location and the event the user is connected to. An indicator will light up when the event is live and you can start tagging.
When you create an event, Mediabank will use your computer clock as event time. It is VERY important to verify and synchronize the computer clock before starting the event tagging.
How to tag the events
The main concern is how to tag as efficient as possible, and what if a new event occurs while still in edit on the previous event. The most critical is to place the tags time stamp as correct as possible to the point of event occurrences.
The user has several options to achieve that:
- Hit spacebar – An unidentified (neutral) tag is created and immediately recorded and visible in the tag list (left side). The next step is to identify the type of event. Select from the available icon collection and click the one that represents the event type. The tag list will update the active event with its correct identifier and change the icon accordingly. More about the event edit later in the article.
- Click the corresponding Icon directly (omit spacebar). The same procedure as above, but the event is directly identified in the tag list.
- Click on the “Event time” button above the Icons and follow the steps identical to “spacebar”
Press the letter “i” or press the button “Mark in”. This is the same as pressing the spacebar or the button “Event time” except for the Tag length and behavior. Explained later in this article.
The only way to create a tag with reference to "Mark in" is to click on the “Mark in” button or by pressing the letter ”i” on your keyboard. Any other tag creation will be as an Event with Pre- and Post-roll.
The different Tag states in the tag list window.
Different states listed below:
- Orange – The active tag. Whatever you do will affect the active tag. With reference to image 4, the orange tag is the most recent tag and has no defined event id (and no data)
- Red – Same as above, but not active.
- Grey – an identified “warm-up” event but not yet filled with data. (The above event was probably tagged while editing this.)
- White with Event icon and description entered. This tag is finished. Note that it can be modified any time later to enhance or correct the input.
The tags are sorted on the in-point with the most recent tag at the top. The description content is sorted with reference to the tabs in the tag editor:
- Event description
The Tag edit window
The below image reflects the tag edit options available. Observe that while the user has tagged a previous Warm-up event, the user has chosen to tag and edit the interview before finishing the less important warm-up tag. The user is free to prioritize the importance and choose his/her own workflow.
The difference between Mark in and Event time.
The image indicates the Event with an “Event time” that is defined as follows:
It has a pre-roll of 10 seconds prior to the event occurrence. It has the occurrence time (in orange), and it has the post time of 20 seconds. The default value (configurable) is an event duration of 30 seconds.
These values can be modified individually for each recorded tag.
- The user can adjust the occurrence time by clicking in the orange time field and press up/down arrow buttons on the keyboard. By doing this, the user move the occurrence back or forth by 1-second intervals without altering the duration.
- Click in the Pre- or Post-roll frames to adjust the length in seconds from the event occurrence. By doing this, the user also alters the duration of the event.
By pressing “i” or “Mark in” the start of an occurrence is defined. The default duration is 30 seconds with a maximum of 999 seconds. To adjust it, the desired duration can be manually altered in seconds directly in the duration frame.
The end time will automatically adapt. Another way is to click in the end time frame and adjust the duration with the up/down arrow keys. To adjust the occurrence start, click in the occurrence start frame (orange frame) and adjust it with your arrow keys. The duration will stay constant, resulting in the end time adjusted accordingly. The user does not need to use the “Set” buttons next to the time codes.
Edit Happening setup
Tagging sports events require fixtures. Fixtures are the static data for a happening or a group of happenings e.g. the soccer league's name, the name of the teams and arenas and the planned dates for when the games are taking place. Using soccer as an example, the Logger needs to know both team player's names. These names are normally provided by the arranger's systems and imported to the Mediabanks database. To prepare for the upcoming match, the logger must ensure that all players are in the Mediabank system to secure a fast retrieve of their names during the match.
Start by clicking the main "MENU" button (1), followed by (2) "Edit happening setup". This is the setup for any events/happening that is logged.
The Logger must now verify the players from both teams and place them correctly by moving them from the automatically retrieved BASE frame (1) to the FIELD or SUBSTITUTE frames.
When a player (athlete) is missing from the arranger's systems, the Logger must manually (2) add the data into the Mediabank system.
Adding a player (athlete) manually.
- Select Home or Away team
- Bib nr - the player's number
- Name - The player full name
- Display name - The player's visible name shown during the match
- Add the player to BASE - Places the player in the BASE frame for the Home or Away team.
This setup is for soccer only. Different sports/Events require a different setup GUI.
When the player/athlete setup is verified, the Logger press "Save & Exit" to add the players to the Mediabank database. The Logger is now ready to start "Tags Live" to prepare for the match.
If you entered the wrong event type, used "space bar" or "i" when creating the tag, you can change/select it from here. The next step is to select the individuals and their role
The image reflects the available roles separated with different tabs. The information available is live metadata provided from the event management and may be subject to change during the event. It is easy to add individuals, just click on the desired tabs, and a drop-down menu will appear, allowing you to make selections in an efficient manner. The selected individuals are made visible for you to see and their role is defined by color codes for easy identification.
To further ease the event retrieval for later use, add relevant keywords in the "Search keywords" frame. Relevant suggestions are presented from a pre-defined database. A relevant and short "Event description" is also helpful.
Below the event description, there may be several destinations available. The above example has only one, the Libray. They are activated or deactivated depending on the event but can be manually altered. Every active destination will receive your live metadata event registrations as media clips.
End of article