Mediabank uses workflows to optimize back- and front-end services.
The back-end services run 24/7 without human intervening keeping the systems services optimized, while the front-end services are triggered by workflows activated by the users. The workflows are the hearth of Mediabank securing that every operation runs smoothly. The benefits are many:
- Handles repeatable patterns of activity
- Simplifying delegation of tasks
- Improving efficiency
- Guiding users through advanced operations
- Reducing human errors and workload
- Establishing accountability
- Providing greater visibility
- Reducing processing time
- And much more...
Workflows are in many cases used to handle repeatable patterns, to improve efficiency, and reduce costly man-hours. But these workflows handle much more than just processing repeatable tasks with a single outcome. Mediabank uses metadata extensively to build its MAM (Mediabank Asset Management) system and create a media content structure optimized for each of our accounts. Most of the workflows are invisible to the users, but some of them are designed to help them in their daily tasks.
Mediabank workflows are separated into:
- System-centric operations
- Human-centric operations
These workflows are orchestrating the core services and run without the user intervening.
An example of the system-centric workflows could be the need for publishing highlights from a soccer game. A rights manager is committed to distributing every goal immediately to their customers. A workflow is used to react on log records containing "goal", and automatically generate a clip with a predefined length and distribute. The workflow keeps even track of the file formats the different broadcaster prefers.
Another example is during a live-ingest, keeping track of logs, formats, proxies, metadata, etc.
These workflows are equally important since they directly affect the user's ability to perform advanced tasks previously performed in conjunction with colleagues holding different skill sets.
An example could be the application "Review & Approval" which uses a project-centric workflow. These workflows provide flexibility but require human intervention along the process.
The application "Compliance" is using workflows to secure that a show/program comply with the Ofcom regulations prior to the broadcast. Read more here: Ofcom Broadcasting Code
The above users could manage the process without the use of the Mediabank workflows since they hold the skillset necessary to fulfill the task. With the use of Mediabank, they can now individually review, comment, reject, or approve independent of their whereabouts. The use of workflow secure that every checkpoint and project member has committed prior to the approval.
Another example could be the use of M-boxes. In contrast with the users approving the media content, these workflows are guiding users through advanced operations beyond their skill set. These workflows could be defined as case-centric and optimized to help the user perform the task without help from other resources.
A typical workflow-oriented task like this is performed by the Mediabank M-boxes. The M-boxes are used to:
- Move or copy assets to other storage volume or providers
- Publish material on SOME (social media) destinations
- Distribute media content to partners/customers
- And much more. M-boxes can be used for almost everything.
A typical M-box used for publishing can assist the user to perform the following:
- User: Selects the media content destined for publishing
- User: Selects the publishing destination
- M-box retrieves Metadata/Tags
- User: Correct/approve
- M-box: Stitch clips into one asset?
- User: Yes/No
- Automatic login to publishing destination
- Stitch the clips (if required)
- Transcode asset to correct format(s) required by the publishing site
- M-box: Ask if you wish to add additional media content
- User: Yes/No
- M-box: Send?
- User: Yes
- M-box: Starts the processes and checks the status of the individual tasks
- M-box: Notify sender and receiver on workflow status.
- Workflow ended.
The above workflow is done in a minute and performed by one user. Without Mediabank, a process like this would at least require a technical person, an editor, you, and require a time-consuming dialog between the individuals.
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